Disenchanted with Melbourne's celebrated coffee culture due to the undesirable side effects of caffeine, Chloe, the creator of Chai Addict, cherished the aroma and social elements of coffee yet willingly forewent the less pleasant effects, such as jitters and sleepless nights. Chloe's passion for chai ignited after an unforgettable experience with the beverage at Teakha, a small tea shop in Hong Kong, leading to an instant love affair. Back in Australia, frustrated by the lengthy brewing times and sugary substitutes of chai, she identified a need for a more convenient chai experience. This realization led Chloe to develop Chai Addict, a natural, unsweetened, vegan-friendly masala chai concentrate. Designed for simplicity and health, it allows consumers to enjoy a customizable, café-style chai quickly at home, meeting the desires of time-poor individuals without compromising on quality or taste.